Prada’s foray into makeup and skincare is now live.
The Italian luxury house launched its new Prada Skin and Prada Color collections with a campaign called ‘Rethinking Beauty’, available to purchase on prada-beauty.com and prada.com beginning August 1.
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In 2019 Prada S.p.A. signed a long-term license agreement with L’Oréal to create, develop, and distribute luxury beauty products for the Prada brand, effective January 2021. Prada CEO Patrizio Bertelli described the French beauty powerhouse as “the ideal partner for Prada to develop its full potential across a variety of new projects” and “leverage Prada’s well-established fragrance identity,” at the time of the announcement.
In avant-garde Prada fashion, the makeup collection, which currently spans foundation, lipsticks, and eye colour palettes, aims to redefine traditional beauty standards. In the skincare arena, Prada has introduced the Augmented Skin rage, harnessing adaptive technology in a series of cleansers, creams, and serums to enhance the skin’s resilience.
The introductory ‘Rethinking Beauty’ campaign featuring Prada’s iconic green and triangle form reconciles minimalism and maximalism, sophistication and playfulness, to create a harmonious conversation between luxury and responsibility.
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Women’s Wear Daily (WWD) earlier reported the rollout of Prada Beauty collections will begin with Harrods and Selfridges in London on August 18, followed by stores in Germany and Rome sometime in October, and a brick-and-mortar launch in the United States in January 2024.