Retail in Asia


Balenciaga unveils new Tokyo flagship boutique in Ginza

Balenciaga has inaugurated its highly anticipated three-storey flagship store in the recently reconstructed Toraya Ginza Building in the upscale Ginza district.

Situated on the ground level and the two floors above, the store showcases the latest offerings from Balenciaga’s men’s and women’s collections, along with exclusive Balenciaga Ginza creations.

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The store’s design concept harmonises with Balenciaga’s visionary Raw Architecture approach, offering an immersive experience for visitors. The deconstructed glass-paneled facade seamlessly integrates all three floors, resembling the layered structure of a parking facility.

Notably, the construction of the store emphasises the preservation of existing elements, aligning with Balenciaga’s commitment to sustainable practices, as it reduces the use of virgin materials.

The opening of Balenciaga’s Tokyo flagship in the Toraya Ginza Building signifies a milestone for the brand, as it solidifies its presence in one of Tokyo’s most prestigious shopping districts.

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During the grand opening, guests will be treated to a unique experience as Toraya Confectionery, a centuries-old establishment celebrated for its expertise, serves exclusive wagashi confections inspired by Balenciaga’s iconic products.

Additionally, the Balenciaga Ginza Series will be unveiled, featuring ready-to-wear garments adorned with Ginza Tokyo graphics, a Triple S Sneaker embellished with a Ginza Tokyo tag, and exclusive color variations of Balenciaga’s timeless handbags.