Japanese athletic footwear company Asics Corporation announced it has acquired Njuko SAS, the French race registration platform for running events across Europe.
Established in 2012 by Pierre Duvelleroy, Njuko is a leading race registration platform in Europe— helping thousands of endurance events manage athlete registration data.
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Asics’ takeover of Njuko expands its race registration services to Europe, after Japan, North America, Australia and New Zealand, according to a press release.
“Europe is an important market for Asics, and the Njuko platform has proven to be the technology with the best fit for this market,” said Alex Vander Hoeven, CEO of Asics runner app, Inc.
“With the addition of Pierre Duvelleroy, Benoit Rousseau, and their team, we believe we have added another group of stars to our already incredibly talented team of technology and road race industry experts.”
Over the past three years, Asics has rooted itself as a key piece of infrastructure in the global road race industry.
“When Asics Corporation presented us their vision for events and athletes, it was obvious that Njuko would fit perfectly in this overall strategy,” said Pierre Duvelleroy, CEO and founder of Njuko.
“While staying true to our values and core principles, joining the Asics family will allow us to offer an additional layer of services to the events using Njuko. What Asics is building for the long run will be instrumental in helping events transition into a more digital approach.”
Asics, along with Njuko and Race Roster, will provide solutions to the major challenges faced by race organizers. It will also offer runners access to adaptive training plans through the Asics Runkeeper app, Asics-sponsored celebrations, and other benefits through the OneAsics loyalty program.
“We recognize a real opportunity in the market to improve how races interact with runners, and in turn, how Asics interacts with runners,” said Mitsuyuki Tominaga, Chief Digital and Information Officer at Asics.
“Running events provide unique experiences to individuals seeking a diverse set of running goals, and Asics is committed to being there for runners every step of the way.”