Japan’s Asics announced it has taken a stake in UK start-up Aura Vision, as the sportswear invests in data analytics and innovative retail.…
Asics sees lacklustre 2018, reveals new organisational structure
Asics Corporation announced its full-year 2018 results, reporting sales dwindled and profits sagged, prompting the sporting retail company to reassess its business structure.…
Japan’s Asics open NY flagship
Japanese sports giant Asics has unveiled its New York flagship store this month and it is a US-first, featuring both Asics and Asics Tiger brands under one retail roof.…
Asics tapped a DJ for its new brand campaign
Asics is debuting a new brand campaign called “I Move Me,” which features DJ Steve Aoki. The athletic shoe and apparel company aims to reset what shoppers know its products for.…
Asics to open the largest flagship sotre in Busan, Korea
Asics Korea (CEO Kim Jung Hoon) has opened the largest flagship store in Busan, Korea. The store is three stories, and the whole front is made with a full glass, which make customers can see various p…
Asics opens first New Zealand store
Asics has opened its first standalone retail store in New Zealand. Located in Shortland Street in Auckland, the New Zealand flagship covers 203 square metres over two levels.…
Asics takes revamped Asics Tiger concept to China
Japanese sportswear brand Asics is introducing its revamped Asics Tiger brand in China with the launch of its first standalone store in Xintiandi, Shanghai’s trendy shopping mall.…
Asics opens first experience store in China
Japanese sports equipment brand Asics opened its first Chinese experience store in Shanghai. In this new experience store on Huaihai Road, Asics showcases its advantages in the running area to consume…