On 15th January, POP MART, a global culture and entertainment company best known for art toys and collectible toys, opened its first UK store in Shaftesbury Avenue in London. It is POP MART’s first store in Europe.
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POP MART’s UK spokesperson said: “So far, SKULLPANDA, DIMOO, PUCKY, and HIRONO are among the most popular series. The UK store will officially launch on January 20th, during which POP MART will launch its latest art toy product – SKULLPANDA Dark Maids and MEGA COLLECTION 1000% SPACE MOLLY x Meilin·Cipher.”
POP MART is a leading player in China’s pop culture and entertainment industry since 2010 and is known for toys (targeted at adults). It has held five international toy shows in Beijing and Shanghai attracting more than 100,000 visitors on average. It also has its own app called PAQU, a social media and e-commerce platform for designer toy enthusiasts and vending machines called ROBOSHOP, that serve as self-service retail channels. POP MART was essentially a retailer of other brands until 2016. Since then, it has created its own IP and launched mystery toy boxes. POP MART is a pioneer in building and leveraging the “blindbox economy” in China.
In 2021, POP MART participated in MCM London and DesignerCon UK, a world-class art and design convention. The experiences from these two events not only provided verification for POP MART’s cultivating the European market but also created a solid worldwide fan base.
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As an emerging brand of art toys, POP MART has already expanded into 23 countries and regions, including South Korea, Japan, the US, Canada, Singapore, and the UK. In the future, POP MART will expand to more markets.