In recent years, pop-up concepts have grown to become a key marketing strategy for brands looking to increase their engagement with customers. The trend is part of what can be […]…
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The Supermart by ZALORA x adidas opens at Bugis Junction
ZALORA and Adidas collaborated to open The Supermart pop-up store in Singapore to boost the sportswear brand’s presence on the e-tailer’s platform. This project aims to strengthen Adidas’s…
F J Benjamin Holdings opens Dr. Barbara Sturm Molecular Cosmetics pop-up store in Singapore
F J Benjamin Holdings has opened the first pop-up store in Singapore for Dr. Barbara Sturm Molecular Cosmetics this month, following the launch of its online store in November 2020.…
Butter to open pop-up store at Landmark, Hong Kong
For the first time, American cake shop, Butter, will have a brick and mortar diner-inspired space at Landmark, Hong Kong.…
kapok opens pop-up at Landmark, Hong Kong
In winter 2020, kapok announced that Vitra, the Swiss furniture powerhouse, has selected kapok as their pop-up retail partner in Hong Kong.…
Nike introduces a new retail concept Nike Unite
Adding to Nike House of Innovation, Nike Rise and Nike Live concepts, Nike introduced Nike Unite.…
Parfums Christian Dior opens pop-up store in Hainan
Parfums Christian Dior chose the island of Hainan off southern China to unveil its World of Pure Beauty pop-up in October.…
Taikoo Li Qiantan unveils the Experience Lounge in Shanghai
The Experience Lounge was officially unveiled at Taikoo Li Qiantan, a new retail complex jointly developed by Swire Properties and Lujiazui Group in Pudong, Shanghai.…
SHOPLINE opens first pop-up store in Central, Hong Kong
SHOPLINE, a global smart commerce platform, announced the opening of its first physical pop-up store “POWERED BY SHOPLINE” in Central.…
ARMANI BOX ON AIR pop-up store opens in Hainan
Armani beauty announced the opening of its first ARMANI BOX ON AIR itinerant pop-up store at Hainan’s Sanya International Duty Free Shopping Complex.…