In recent years, pop-up concepts have grown to become a key marketing strategy for brands looking to increase their engagement with customers. The trend is part of what can be […]…

In recent years, pop-up concepts have grown to become a key marketing strategy for brands looking to increase their engagement with customers. The trend is part of what can be […]…
ZALORA and Adidas collaborated to open The Supermart pop-up store in Singapore to boost the sportswear brand’s presence on the e-tailer’s platform. This project aims to strengthen Adidas’s…
F J Benjamin Holdings has opened the first pop-up store in Singapore for Dr. Barbara Sturm Molecular Cosmetics this month, following the launch of its online store in November 2020.…
For the first time, American cake shop, Butter, will have a brick and mortar diner-inspired space at Landmark, Hong Kong.…
In winter 2020, kapok announced that Vitra, the Swiss furniture powerhouse, has selected kapok as their pop-up retail partner in Hong Kong.…
Adding to Nike House of Innovation, Nike Rise and Nike Live concepts, Nike introduced Nike Unite.…
Parfums Christian Dior chose the island of Hainan off southern China to unveil its World of Pure Beauty pop-up in October.…
The Experience Lounge was officially unveiled at Taikoo Li Qiantan, a new retail complex jointly developed by Swire Properties and Lujiazui Group in Pudong, Shanghai.…
SHOPLINE, a global smart commerce platform, announced the opening of its first physical pop-up store “POWERED BY SHOPLINE” in Central.…
Armani beauty announced the opening of its first ARMANI BOX ON AIR itinerant pop-up store at Hainan’s Sanya International Duty Free Shopping Complex.…