Cartier has announced the reopening of its expanded and refurbished boutique at Elements mall in Tsim Sha Tsui, Hong Kong.
The luxurious haven immerses visitors in a journey through Cartier’s abundant treasure troves while showcasing the vibrant spirit of its location in Hong Kong.
Stepping into the boutique’s VIP salons, guests are enveloped in an elegant atmosphere. Wall motifs pay homage to the wavy patterns found in Cartier’s hair ornaments and necklaces from the early 1900s.
The men’s and unisex universe, boasting its own entrance, exudes a serene mood that perfectly complements the unveiling of extraordinary collections.
A striking feature wall created by local artist Eunice Cheung takes centre stage, depicting the Cartier panther amidst lush flora, with the iconic West Kowloon skyline serving as a backdrop. This juxtaposition of past and present Hong Kong, nature and city, is designed to capture the essence of the city’s evolution.
Accompanying the artwork are wall panels adorned with straw marquetry by Atelier Lison de Caunes, a contemporary champion of a nearly forgotten French craft. These two unique commissions celebrate Cartier’s deep connection to Hong Kong’s vibrant life, its appreciation for Chinese and French art and culture, and its commitment to sustainability and the natural world.
SEE ALSO: Watsons invests USD250 million in 6,000 new and upgraded stores across Asia
The boutique facade encompasses a spacious area of approximately 270 square metres, showcasing organic curves and intricate patterns.
Inside, the boutique has expanded to 389 square metres, surpassing its original dimensions by over half. Upon entering through the main entrance, visitors are warmly welcomed into the women’s collections.