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Black November: a mega success for Korean retailers

Black November: a mega success for Korean retailers

South Korean retailers enjoyed a big sales boost from annual shopping extravaganza they launched in November to join the world’s major shopping events like Black Friday in the U.S. or Single’s Day in China.

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According to industry sources on December 2, Lotte Department Store, one of the country’s retail majors saw its sales from Nov. 1 to 29 grow 1.1 percent against the same period last year. Sales of its hypermarket affiliate Lotte Mart also gained 1.7 percent over the same period.

Home appliance sold especially well during the big sales period, recording a 12.5 percent jump in revenue compared to the same period last year. High-end products were also showed sharp growth – sales of expensive hanwoo or Korean beef soared 25.8 percent on year and luxury fashion items up 9 percent.

E-Mart., another leading big-box store chain also held a mega sales event in November, slashing prices of nearly 2,000 items worth 300 billion won (US$267.4 million). It sold 180 tons of hanwoo in just four days, doubling sales against the same period last year.

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Online retailers enjoyed even bigger growth in sales through major discount events. G Market and Auction hosted Big Smile Day sales event from Nov. 1 to 11 and their sales transaction amount more than doubled compared to the same period a month earlier. that runs its biggest sales event on Nov. 11 every year said its daily transaction amount on this year’s big sales day reached a record high of 102 billion won. Last year, it recorded 64 billion won through the same event.

WeMakePrice Inc. also held bargain sales from Nov 1 to 11 this year. It said the transaction amount over the period jumped 77 percent to 230 billion won compared to the same period last year. By volume, it was up 15 percent on year. The company estimated transaction amount to hit a record high of 600 billion won in November.

(Source: Pulse News)