Retail in Asia

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BHG Singapore and Raffles City Singapore to launch new concept store

BHG Singapore and Raffles City Singapore are ushering in the new year with the launch of a new concept store, ONE ASSEMBLY, to be located at levels 1 and 2 of the shopping mall.

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Opening its doors to the public by end of January 2021, the store is a creative collaboration between the two retail icons.

This marks another chapter of transformation for the two household names as yet another milestone in their reinvention plans to innovate retail experiences. As established players in the retail industry, BHG Singapore and Raffles City Singapore are drawing on their combined industry insights to explore fresh ways of collaboration and inject new life into the local retail scene.

ONE ASSEMBLY is set to be a city destination offering the ultimate selection of beauty, fashion, home and living, and experiential offerings. Spread over two floors, the concept store in Raffles City presents the best of BHG Singapore’s brand repertoire and reintroduces well loved familiar brands to shoppers of Raffles City.

Expect a refereshed shopping experience with experiential spa cabins that will be introduced for shoppers to indulge, pamper and relax. Besides enabling a seamless shopping journey with cashless payments like eCapitaVoucher, Hoolah with 3 months interest free option and FavePay instore, ONE ASSEMBLY looks to extend beyond the physical store with selected offerings to be mad available on CapitaLand’s digital platform in the future.

“We are excited to be embarking on this new project with our long-term partner, CapitaLand. ONE ASSEMBLY will provide new experiences to shoppers, and, combined with its prime location, we are confident that it will become a favoured destination for our shoppers. This new start in the beginning of 2021 also signals hope and optimism of a better future, after a tough 2020,” said Mr. Udai Kunzru, Managing Director, BHG Singapore.

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“We are delighted to collaborate with BHG Singapore and incubate interesting concepts and experiences for the shoppers of Raffles City. By joining hands to present ONE ASSEMBLY, we set out to enhance Raffles City’s shopping experience with a plethora of offerings that are thoughtfully curated for this collaborative space, delighting shoppers each time they visit us,” said Mr. Chris Chong, Managing Director, Retail, CapitaLand Singapore.