Retail in Asia


Changi Airport retail sales hit USD 822M on Indonesia, India, Thailand spend

Changi Airport concession sales reached SGD 1.1 billion (USD 822 million) in 2022, representing 37 percent of 2019 levels. Turnover from airside and public shops (excluding those from Jewel Changi Airport) reached 58 percent of the 2019 level in December as passenger traffic recovered to 72 percent.

SEE ALSO: Hong Kong, Singapore, Korea retail sales all lift in December

More than nine in ten landside and airside shops are now open, with traffic rising steadily since the relaxation of Singapore’s border measures in April 2022.

With the near absence of travellers from China, traditionally a major market for Changi, travellers from Indonesia, India and Thailand led the way as the biggest spenders at Changi Airport in 2022.

Liquor & tobacco, perfumes and cosmetics, and luxury emerged as the most popular product categories. Over 13 million transactions were recorded in the year, averaging about 35,000 transactions each day.

Changi Airport Group (CAG) Managing Director for Airside Concessions Teo Chew Hoon said: “We reinvented ourselves during the pandemic and explored creative ways to engage our customers. We were also relentless in rolling out promotions and attractions to delight passengers and enhance their shopping experience.

“Among these was the year-long ‘Win With Changi’ campaign. As we congratulate the winner of the Porsche Taycan and the other lucky winners of the 100 million Changi Rewards points this year, we are also readying ourselves to welcome more passengers with even more exciting promotions.”

The airport-wide ‘Win With Changi’ shopping promotion, which ran from November 2021 to October 2022, boosted commercial performance at Changi Airport last year. The campaign received 1.6 million participating entries, contributing total sales of about SGD 411 million. With nearly all the shops open in the terminals now, CAG is ramping up collaboration with brand partners to offer more shopping and dining promotions at the airport this year.

CAG also pledged many more Changi 1st pop-ups in the airside arena. These activations often feature limited edition product launches that are first in Asia or the world. Since the reopening of borders, there have been nine Changi 1st outposts, including three travel retail product-exclusive launches and six concept-exclusive launches.

SEE ALSO: Singapore’s JCube mall to shutter permanently in August

The second installation of ‘World of Wines and Spirits’, a partnership with Lotte Duty Free, will also take place. The event last year featured over 200 products from more than 75 brands, including first-in-the-region rarities from labels such Bowmore, The Macallan, Midleton, The Singleton and Penfolds.