Coty Travel Retail has joined forces with Valiram and W Singapore – Sentosa Cove to introduce the Lancaster Monaco French Riviera Club.
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The interactive pop-up oasis is set to redefine the sun care experience, offering a tapestry of immersive activations and bespoke encounters that bring the Lancaster suncare range to life in the Singapore market.
From August 19 to September 19, guests of W Singapore – Sentosa Cove can step into the world of the Lancaster Monaco French Riviera Club.
“The Lancaster Monaco French Riviera Club at W Singapore – Sentosa Cove is an exciting retailtainment celebration that brings to life all that Lancaster has to offer through a series of engaging activations,” said Guilhem Souche, SVP of Global Travel Retail at Coty.
“This exclusive pop-up further underscores Coty Travel Retail’s commitment to creating highly immersive experiences for consumers, enabling them to interact with beloved products and collections in new, exciting ways.”
Central to the experience is the Lancaster Monaco French Riviera Club Full Light Technology Sundial—a visionary creation strategically positioned by the WET Deck. Leveraging the age-old concept of the sundial, the avant-garde installation educates consumers on the significance of sun protection.
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The pop-up also features a themed vending machine, offering guests a glimpse into Lancaster’s suncare repertoire, and a unique photobooth adorned with the Lancaster Monaco French Riviera Club insignia.