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Victoria Beckham unveils debut serum in beauty push

Victoria Beckham Beauty

Pop-star-turned-designer Victoria Beckham has unveiled her namesake label’s debut serum, as the British fashion mogul pushes further in the beauty segment.

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Dubbed ‘Cell Rejuvenating Power Serum,’ the serum is the latest addition to Victoria Beckham Beauty, and sees the designer once again partner with Professor Augustinus Bader and his eponymous skincare label.

“I have been working on this for a long long time and am so excited to share my Power Serum with @augustinusbader! The science behind this is so incredible and I really notice a difference in my pore size and the fine lines around my eyes,” Beckham said via a video posted on her business Instagram account, which boasts 27.8 million followers.

“Leveraging Professor Bader’s patented TFC8 technology — as well as Porcelain flower biopeptides, Vitamin E and Olive Fruit Extract — the new serum is designed to balance the micro-biome in the skin and strengthens its barrier function, leaving it “stronger, healthier and visibly transformed,” Beckham continued.

Bent on sustainability, the Cell Rejuvenating Power Serum packaging is 100 per cent recyclable, wrapped in a post- consumer waste carton, which is then shipped in biodegradable foam that is dissolvable under running water or compostable. Inside, the bottle is made of recyclable glass.

Founded in September 2019, Victoria Beckham Beauty made its skincare debut two months later in November, with launch of a face cream, ‘Cell Rejuvenating Priming Moisturizer.’ The beauty brand also retails lip and eye cosmetics.

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Victoria Beckham founded her namesake label in 2008. Today, the brand is stocked in over 400 stores in over 50 countries internationally. With manufacturing taking place in London, Victoria Beckham has offices in London and New York, a flagship store in Mayfair and another store in central Hong Kong.