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UNIQLO Launches ’A New Tokyo in Soho’

Uniqlo Soho New York - Retail in Asia

‘A New Tokyo in Soho’ is the theme of the new UNIQLO store that will be unveiled on 2 September 2016 in Soho.

The introduction of the UNIQLO brand to the US and the opening of the very first global flagship store in Soho was an important milestone in the company’s plans to expand internationally.

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Soho has evolved as an important hub of design, creativity and art, and UNIQLO too has grown in the community. ‘A New Tokyo in Soho’ symbolizes a celebration of our first ten years and our commitment to deepen our roots in the community over many years to come.” said Hiroshi Taki, UNIQLO U.S.A. CEO.

The renovated store will feature multiple shop-in-shop areas, each telling a story that highlights UNIQLO LifeWear and the company’s passion for innovation.

The new shop will bring Japanese urban style together with Soho street style, through classic items like denim and oxford shirts. In addition, this shop will present the best of Japanese styling through a special partnership with Popeye magazine, Japan’s iconic men’s fashion and lifestyle print publication.

UNIQLO Soho will also partner with local stores and restaurants, and the company will extend its relationships with local non-profit organizations such Free Arts NYC and municipal agencies, including the NYC Department of Homeless Services.

(Source: PR Newswire)