Retail in Asia

In Markets

Charlotte Tilbury Beauty to launch in Korea

Charlotte Tilbury MBE, British make-up artist to the stars and Founder, Chairman, President and Chief Creative Officer of her own makeup, skincare and fragrance brand, announced plans to launch Charlotte Tilbury Beauty in Korea.

SEE ALSO : Thaddaeus Ropac to open in Seoul, South Korea

Launching exclusively with Lotte GFR, with duty-free shops opening in June 2021, Charlotte Tilbury Beauty will have its first Beauty Wonderland flagship store in Korea at Cheongdam-dong, Beauty Counter at Lotte Department Store Jamsil, and online platforms KakaoTalk Gifts, Naver and Lotte I-Mall in mid-August 2021.

This will be the first time all of Charlotte’s makeup magic and supercharged skincare secrets will be shoppable in a Korean retail environment.

Korean actress Han Sohee is appointed as the Celebrity Muse of Charlotte Tilbury Beauty, working together with leading retail giant Lotte GFR. Han Sohee, who has already been active as a model in various fields such as fashion, jewelry, food and beverage, and finance, and is in high demand from the advertising world, has once again proved to be a CF queen, bringing Charlotte Tilbury Beauty makeup MAGIC to Korean consumers.

Charlotte Tilbury MBE, Makeup Artist, Beauty Entrepreneur, & Founder, Chairman, President and Chief Creative Officer of Charlotte Tilbury Beauty said, “Darlings, I am SO thrilled to be launching my MAKEUP MAGIC and SKINCARE SECRETS in magnificent Korea for the first time ever!! Korea is a world-renowned destination full of history and culture which continues to be one of the leading locations for fashion and beauty lovers!!!! I have been a makeup artist for over 28 years, working on the biggest red carpets, fashion shows, and editorial shoots and covers with the most iconic celebrities and supermodels.”

“I have bottled their DNA into easy-to-choose and easy-to-use magic makeup and supercharged skincare to help you feel your most empowered and beautiful! I cannot wait for you all to discover my red carpet beauty secrets, expert tips and tricks and all of my globally-loved, award-winning, innovative products!!! I am delighted to have partnered exclusively with Lotte GFR to launch my brand in Korea. It is such a pleasure to be working with my gorgeous friend, Han Sohee. Han Sohee is an outstanding actress, and such an inspiration to her fans through her sophisticated image and confidence. I absolutely adore her makeup looks with my Superstar products and I am delighted Han Sohee is my first Korean celebrity muse!” continued Charlotte Tilbury MBE.

During Han Sohee’s partnership with Charlotte Tilbury Beauty as its Celebrity Muse in Korea, Han Sohee will share her makeup MAGIC and appear in campaign visuals featuring Charlotte’s global phenomenon, universally-flattering Pillow Talk collection and her globally-loved, confidence-boosting berry-rose Walk of No Shame collection. Han Sohee is seen in the Charlotte Tilbury campaign using some of her “must-have” products, Airbrush Flawless Foundation, Airbrush Flawless Finish Powder, Magic Away Concealer, Filmstar Bronze and Glow, Hollywood Flawless Filter, Cheek to Chic in Ecstasy, K.I.S.S.I.N.G. in Stoned Rose, Luxury Palette in Bella Sofia and Pillow Talk Push-Up Lashes! Mascara.

SEE ALSO : Selena Gomez’s Rare Beauty to launch globally

The new Charlotte Tilbury retail outlets are designed by Charlotte herself, with retail theatre and joy at the heart. Designed to fully immerse beauty lovers in Charlotte’s world of expert artistry made easy, whilst bringing to life the magic behind the brand and the efficacy of Charlotte’s best-selling skincare and makeup, through Hollywood-inspired features and signature design details which have become synonymous with the brand. Creating the perfect atmosphere to experience Charlotte’s signature skincare secrets and iconic makeup looks, the highly coveted 10 Looks Wardrobe, Magic Skin Bar, and Lip Bar will all be part of the in-store Charlotte Tilbury experience.