Italian eyewear company Luxottica Group has partnered with China Duty Free Group (CDFG) to reveal an exclusive eyewear range from Prada.
SEE ALSO : Wangfujing to create duty free company
The Prada Linea Rossa range made its debut recently in the CDF Mall within Sanya International Duty Free Shopping Complex in Hainan Island, one of the world’s most important travel retail doors.
The CDF Mall is a key strategic location for Luxottica, which aims to deepen its engagement with Chinese consumers. Initially the range is available exclusively in CDFG’s stores and ecommerce platform, with a worldwide launch set for October.
The Prada Linea Rossa sunglasses feature a modern shape with advanced spring hinge technology. It is available in a classic, polarised gradient lens in size 62.
The pre-launch is supported by an omnichannel campaign which will run until September. The campaign was displayed on a LED screen in a high-profile window near the entrance of the CDF Mall from June to July, and promoted with a highly-targeted campaign on CDFG’s Weibo channel.
“China Duty Free Group is a long-standing partner of Luxottica and we are really proud to introduce this avant-premiere pair of sunglasses from our luxury Prada Linea Rossa range alongside them,” commented Luxottica Global Travel Retail Director Enrico Destro.
“This launch is a reflection of our commitment to offering fresh and exciting products for our Chinese consumer. Being able to showcase these sunglasses at such a prominent location in travel retail is a privilege and we are glad to work with CDFG towards recovery, for not just the sunglasses category but for the entire travel retail channel,” continued Enrico Destro.
China Duty Free Group has been accelerating its role in leading the travel retail industry into post-COVID-19 recovery with a series of major developments on Hainan island, including the construction of the Haikou International Duty Free Mall, due to open in 2022.
(Source: Moodie Davitt Report)