The Macallan, renowned for its exceptional single malt whiskies, has unveiled a world-first boutique in Hong Kong.
The Macallan House, a flagship store spanning 6,000 square feet across three floors, aims to immerse whisky enthusiasts in the brand’s craftsmanship and creativity.
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Designed by acclaimed architect Jamie Fobert, the store features a three-storey, 3D façade mural and offers a poly-sensory experience.
The Macallan House Hong Kong invites visitors to explore the Scottish estate where the brand’s whiskies are crafted, boasting an extensive collection of limited edition and core range single malts, as well as lifestyle accessories.
Coral Gill, head of retail at The Macallan, said: “From the moment visitors step foot into The Macallan House, they will find themselves transported to the brand home in Speyside, Scotland. The retail environment offers visitors an immersive, engaging experience to appreciate the incomparable offerings of The Macallan.”
The space is divided into distinct areas, including The Arboretum, an exclusive retail space; The Horizon, offering exquisite dining and exhibitions; The Solstice, a private engagement and entertainment lounge; The Trellis, a bar within the house; and The Paragon, an area dedicated to discovering The Macallan’s whisky expressions.
The design of The Macallan House incorporates various elements symbolising the brand’s foundation and character.
Copper walls pay homage to the small stills used in the whisky-making process, while oak flooring represents the sherry seasoned casks. The color red, associated with The Macallan’s founding father Alexander Reiz, is prominently featured, and Albariza Stone celebrates the soil from Jerez la Frontera, Spain, where the sherry wine used in The Macallan’s casks originates. The space also showcases collaborations with artists, reflecting the brand’s pursuit of incomparable mastery.
In addition to the retail experience, The Macallan House will host events and programmes featuring collaborations with artists, designers, and brand partners.
This ambitious retail plan marks the beginning of The Macallan’s global expansion, with 22 new openings scheduled across the globe by 2024.
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“Hong Kong is the ultimate luxury destination for a lot of people across China, Asia, and the world. This is a long-term investment for the brand, and with historical roots as well as Hong Kong is the first city where we introduced The Macallan to Asia many years ago,” said Jaime Martin, managing director for North Asia at Edrington.
“It is an immense honour to be opening our first full flagship retail concept for The Macallan globally, where we hope to welcome our loyal clients of many years as well as welcome many new fans to the world of exceptional single malt scotch whisky.”