China’s Alibaba Group created a new domain for its Taobao Mall business-to-consumer portal, separating the brand from the company’s flagship consumer-to-consumer site to give the retail site more prominence.
Taobao Mall, through which such vendors as Adidas AG, fast retailing Co.’s Uniqlo and Lenovo Group Ltd sell goods, now is available through its own Tmall.com web address. It previously was available primarily through a link on the Taobao.com consumer-to-consumer site.
(Source: The Wall Street Journal Online )