In the fifth installment of our Metaverse series, we focus on brand counterfeiting in the virtual world. Luxury brands have always been confronted with this issue in the real world and the recent rise…
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Decrypting the Metaverse: Chapter I – EXCLUSIVE INTERVIEW with ZEPETO
Retail in Asia is launching a series of articles to decrypt the metaverse to shed some light on and assess the new opportunities it may or may not present. To kick-start the series, we have an exclusi…
Top Korean celebrities who became luxury brand ambassadors in 2021
Hallyu, or “Korean wave”, refers to the increasing popularity of South Korean culture in the world. To align with this global trend, luxury brands tap into the influence of Korean celebrities and are …
How brands celebrate Chinese Valentine’s Day?
To celebrate this day of love, luxury brands have launched a series of special edition collections.…
Are luxury brands engaging their WeChat communities?
DLG (Digital Luxury Group) has just released the first part of the 2019 WeChat Luxury Index, which focuses on the engagement performance of luxury brands on WeChat.…
Today is Chinese Valentine‘s Day
In many countries, Valentine’s Day is celebrated on February 14th; however, in Chinese culture, Valentine’s Day, also known as Qixi Festival, is celebrated on the seventh day of the seventh month each…
Luxury brands collaborating with k-pop stars
A special collection launched by Italian luxury brand Fendi and K-pop boy band GOT7 member Jackson Wang sold out in a matter of hours.…
Is pre-owned fashion the new trend?
Since the recession, there has been a boom in online marketplaces that let shoppers buy and sell all manner of used clothing and accessories, from Louis Vuitton handbags to Old Navy sweaters.…
DFS to debut four new beauty brands in Hong Kong and Macau
DFS Group, the world’s leading luxury travel retailer, proudly unveils four new and exciting beauty brands for its biggest store network in Hong Kong and Macau.…
Global beauty brands target Korea
Global fragrance and cosmetics players are entering Korean duty free shops to target increasing opportunities and use Korea as a “test bed” for Asian expansion, industry officials said.…