Luxury international brands are looking to open flagship stores on the east coast of Australia in the coming months, as the nation’s capital cities remain one of the safest investment destinations in …
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Lotte Duty Free World Tower to open Chanel store
Lotte Duty Free World Tower will have all of big 3 luxury brands of Louis Vuitton, Chanel, and Hermes. With the opening of Chanel boutique store on June 1, Lotte Duty Free World Tower will be able to …
Chinese Kim Kardashian’s controversy impacts Dior
Parisian fashion powerhouse Christian Dior is being harshly criticized on social media for its appointment of Chinese actress Yang Ying, aka Angelababy, as its first brand ambassador in China.…
LVMH confirms launch of multi-brand fashion site
Launching in June, LVMH’s 24 Sevres will enter a fast-growing yet highly competitive luxury e-commerce space with fashion, cosmetics and luggage products from the group’s own portfolio as well as othe…
Burberry teams up with top fashion blogger for exclusive WeChat launch
First Strathberry, then Givenchy, and now Burberry—luxury brands are learning that it pays to work with China’s authority on high-end handbags when introducing their collections to Chinese consumers.…
Gogoboi teams up with foreign brands to sell luxury on WeChat
For international luxury brands that hope to gain a share in China’s competitive retail scene, the real challenge for them is how they can best use these bloggers’ online fame to boost their sales pro…
Affluent Asian millennials value family time, health, says study
According to the ‘Affluent Insights Luxury Study 2017’, wealthy, luxury-purchasing Asians –under the age of 35 and hailing from China, Hong Kong, and Singapore — are set to value different…
6 effective luxury marketing campaigns on WeChat
Big brands, including Longchamp, Chanel, and Montblanc, have been coming up with creative initiatives that utilize the diverse features enabled by the app to nurture a new following and engage with ex…
Korean SKT partners with Bluebell on new business
SK Telecom is teaming up with Bluebell Korea, a local subsidiary of luxury goods retailer Bluebell Group, as the mobile carrier seeks to step up on-demand services as part of its business expansion.…
Luxury brands fuel L’Oreal Q1 sales growth
Strong demand for L’Oréal’s luxury brands like Kiehl’s countered a slow start to the year for mass-market and professional products and helped the French cosmetics giant deliver 4.2 per cent sales gro…