In a move to further bolster South Korea’s burgeoning beauty and cultural exports, CJ Olive Young, a leading domestic cosmetics retailer, has launched a dedicated airport shuttle service for foreign visitors.
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Dubbed the Olive Young Express, the free bus service will run three times daily from Incheon International Airport to the bustling Myeong-dong shopping district, a hub for K-beauty and K-culture, the company announced on Monday.
The complimentary shuttle will be available for a six-month period until January 31, 2025, catering to the influx of tourists drawn to South Korea’s thriving beauty and cultural scene.
Passengers boarding the Olive Young Express in August will receive special perks, including complimentary products and a discount coupon for use at the retailer’s stores throughout Myeong-dong, according to the travel platform Klook, which offers booking services for the Olive Young Express.
The move underscores the growing global appeal of South Korean beauty products and cultural exports, which have gained widespread recognition in recent years.
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As reported, the company’s sales for 2023 amounted to KRW3.86 trillion, accompanied by operating profits of KRW466 billion, surging nearly 70 percent from the previous year. Olive Young also surpassed sales of other Korean cosmetics giants such as Amorepacific and LG Household & Care.