Retail in Asia


SK-II launches “House of Miracles” in China

Global luxury beauty brand SK-II launches “House of Miracles” pop up store in Hainan, China.

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The interactive social retail pop up store encourages shoppers to download the store’s Wechat Mini Program digital companion that gamifies the shopping experience. They can also enjoy a personalized skin analysis with SK-II’s latest contactless skincare counselling innovation — the Mini Magic Scan which is an AI-enabled skin analysis tool that allows visitors to gain understanding of their skin.

The SK-II “House of Miracles” pop up store in Hainan is part of the brand’s ongoing foray into retail innovation and a global transformation to connect with a new generation of consumers who they have identified as yearning for more meaningful experiences with the brands they recognise and trust.

SK-II has launched several pop up stores in Hainan, Tokyo, Shanghai, Singapore, and even in the Consumer Electronics Show (CES) and China International Import Expo (CIIE).

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Through creating immersive, unique and personalised skincare experiences, SK-II hopes to make shoppers’ shopping experience relevant and meaningful by allowing them to browse, shop and learn about their skin at their own pace and on their own terms, in a safe, yet engaging way.