Retail in Asia

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Shopee scales up B2C efforts with launch of Shopee Mall

Shopee Mall Launch eCommerce Southeast Asia Singapore Taiwan News - Retail in Asia

Shopee, Southeast Asia and Taiwan’s leading eCommerce platform, today officially launched Shopee Mall, a dedicated in-app space for B2C sellers. Consumers are now able to shop from Shopee Mall, in addition to the existing offerings available in the Shopee marketplace. The new portal provides access to thousands of products from over 200 top sellers and leading brands such as 3M, L’Oreal, Philips and Reckitt Benckiser.

Additionally, all products on Shopee Mall come with 100% Authentic Guarantee, Free Shipping and 15 Days Return Policy.

Shopee Mall was conceptualised due to the increasing need for brands to provide Singaporeans with a streamlined online shopping experience. In a recent survey by HSBC, 94% of local online shoppers identified reliability and trust as key considerations when making an online purchase.

SEE ALSO: Shopee hungrily eyes huge Indonesian e-commerce market

Shopee Mall aims to bolster both attributes and assure consumers by ensuring that all sellers on Shopee Mall are verified with the Accounting and Corporate Regulatory Authority, a locally registered entity. This verifies a merchant’s trustworthiness and ensures that all goods sold are authentic.

Speaking about the launch, Zhou Junjie, Country Head of Shopee Singapore, said: “The launch of Shopee Mall is a major move for us in establishing Shopee as an industry leader and a one-stop platform that caters to all our customers’ needs.

As we scale up our B2C efforts, customers can now shop conveniently from hundreds of leading brands. At the same time, Shopee Mall helps brands to reach out to more customers whilst building consumer confidence. Our users are very important to us and we’re continually working to improve Shopee for them.”

SEE ALSO: Lazada opens Coca-Cola, Nestle, Redmart shop-in-shops

Additionally, Shopee further strengthens its consumer-first policies by giving consumers more convenience. Shoppers can reap cost savings from free shipping on every order with no minimum spend. Furthermore, shoppers who wish to return their purchases can do so using the prepaid postage labels provided.

In a survey conducted by PwC in 2016, Southeast Asian shoppers indicated that this is an amenity they expect from eCommerce businesses.

Catering to this is crucial as return policies in Asia have typically been less favorable to consumers.

Shoppers can easily identify Shopee Mall product listings with the newly added red ‘Mall’ label. Within the portal, shoppers can also navigate easily between key brands, category campaigns and personalised recommendations.

During the launch period beginning 18 July, Shopee Mall will offer exclusive campaigns, including opening sales of up to 80% off, voucher codes and giveaways.