Retail in Asia


Sephora names Jenny Cheah managing director for SEA, Oceania, and South Korea

Leading omni-channel beauty retail brand Sephora has named Jenny Cheah its new managing director of Southeast Asia, Oceania, and South Korea.

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Owned by luxury group LVMH Moët Hennessy Louis Vuitton, Sephora has 3,000 points of sale in 35 countries. In 2022 it launched its first-ever ‘store of the future’ in Singapore, introducing exclusive services, free workshops, and more.

“I’m beyond excited to join Sephora at a time when we continue to reimagine, redefine and challenge the perception of beauty. Our corporate purpose that is deeply anchored in empowering the extraordinary in each and all of us, is something that I profoundly believe in, and I can’t wait to work with my amazing teams across Southeast Asia, Oceania and South Korea to bring this to life,” Cheah said in a statement.

Cheah will report directly to Alia Gogi, president, Sephora Asia.

“Jenny is joining Sephora at a truly exciting time as the prestige beauty market rebounds after Covid. With her robust knowledge of the prestige industry and Southeast Asia, she will play an instrumental role in our ambition to continuously elevate the Sephora experience to create the most loved beauty community in the world,” said Gogi.

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An LVMH veteran, Cheah spent 25 years with the company, starting her career at DFS as a management trainee, eventually moving to Bulgari, where she later served as its regional managing director for South Asia and then president of Greater China.