Richemont has announced the appointment of Gianluca Brozzetti to the role of executive vice president in an ad-interim CEO role at its recently acquired Vhernier brand.
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The Traglio family, who acquired Vhernier in 2001, will remain involved in the business “and continue to contribute to its growth,” according to a press release from parent Richemont, who acquired the high-end Italian jeweller earlier this year.
Specifically, Maurizio Traglio, CEO, has been appointed chairman of the board of directors of Vhernier S.p.A., and Carlo Traglio, chairman of Vhernier S.p.A., takes the role of chairman of Vhernier USA. Isabella Traglio remains in her role as head of design and R&D, in charge of the creative direction of the maison.
“I have admired Vhernier ever since it was co-founded by Angela Camurati”, said Nicolas Bos, CEO of Richemont. “Richemont has deep respect for the Traglio family’s exceptional achievement in establishing Vhernier as a highly distinctive jewellery Maison. We very much look forward to working with Maurizio, Carlo and Isabella to ensure that Vhernier flourishes in years to come.”
The changes are effective immediately.
Brozzetti currently serves as executive vice president of the Swiss luxury firm’s Buccellati brand, which it acquired in 2019.
“Vhernier has long been admired for the unique contemporary and essential design of its creations”, said Brozzetti. “Over the coming years, our focus will be on consolidating its success and expanding its network of boutiques, leveraging its exquisite made in Italy craftsmanship.”
Founded in Valenza in 1984 and headquartered in Milan, Vhernier is renowned for its modern aesthetic, with jewellery made in bold sculptural and ergonomic shapes, with the combination of traditional precious metals and gems, and titanium, bronze and ebony. All jewellery pieces are handcrafted in Valenza.
Vhernier also operates De Vecchi Milano 1935, an Italian heritage silverware home decor brand.