Reliance Retail has inked a new partnership with Delta Galil, a manufacturer of branded and private label intimate, activewear, loungewear and denim apparel for ladies, men and children.
SEE ALSO: Reliance Retail to bring Shein to India
Under the new agreement, the Indian retail conglomerate and the Israeli apparel maker have formed a 50/50 joint venture to establish an apparel innovation platform dedicated to meeting the demands of Indian consumers.
Delta Galil will leverage this venture to expand its footprint in the rapidly growing Indian market, offering its portfolio of intimate apparel and activewear brands across retail, wholesale and digital channels. Through the collaboration, Delta Galil will also design and manufacture products for Reliance’s own brands.
“Delta Galil’s reputation as a global innovator in intimate apparel and activewear aligns seamlessly with Reliance Retail’s commitment to delivering quality and innovative products to Indian consumers,” said V Subramaniam, managing director, Reliance Retail.
“Together, we are poised to elevate the consumer offerings in the intimate apparel and activewear segments across our retail platforms.”
Founded in 1975, Delta Galil develops apparel including bras, shapewear and socks; intimate apparel for women; underwear for men including under its owned brands Schiesser, Eminence, and Athena; babywear, activewear, sleepwear, and loungewear including under its owned P.J. Salvage and Delta brands.
The company also designs, develops markets and sells branded denim and apparel under the brand 7 For All Mankind, and ladies’ and kids’ apparel under the brand Splendid. In addition, it sells its products under brand names licensed to the company, including Adidas, Wolford, Wilson, Columbia, Tommy Hilfiger, and others.
“Reliance Retail is one of the fastest-growing retail companies in the world and we are extremely proud to partner with the company as we look to tap into India’s dynamic consumer market, home to more than 1.4 billion consumers,” said Delta Galil’s CEO, Isaac Dabah. “This collaboration will allow us to combine our product design, innovation and manufacturing prowess with Reliance Retail’s extensive retail network and distribution.
Earlier this year, Reliance said it is bringing Shein to India, selling the Chinese fast fashion label’s products via the Indian conglomerate’s app and brick-and-mortar stores.