Ray-Ban, the global leader in eyewear has opened the first premium eyewear online store (rayban.tmall.com) on Taobao Mall, the business-to-consumer (B2C) platform within Taobao, China’s largest online retailer.
Ray-Ban’s e-store will serve as a key avenue for the brand to launch exclusive premium collections and offer Chinese consumers a wide selection of original and iconic styles.
"Ray-Ban speaks to a broad audience of consumers, from young trendsetters to specialists interested in premium products and in search of innovation and technology, and we are excited to collaborate with Taobao to launch our online store and offer Chinese consumers an additional channel to shop the Ray-Ban brand," said Sara Beneventi, global brand director of Ray-Ban.
"Our e-commerce strategy in China is grounded in the continued and growing strength of online retailing in China, and Taobao Mall offers unparalleled reach and market penetration across the country. In the future we will continue to build upon our brand awareness in China by leveraging Taobao’s 370 million-plus consumer community."
"With the combination of the rise of online shopping in the major cities across China and the fact that Chinese consumers are growing increasingly fashion-savvy, we believe this new Taobao Mall store will provide Ray-Ban with the opportunity to satisfy its consumers with enhanced access to the company’s authentic, high-quality products," said Peng Ye, vice president of Taobao and general manager of Taobao Mall.
The Ray-Ban online store will serve as a platform for Chinese consumers to preview and purchase new product offerings such as the Ray-Ban Tech: Light Ray collection, which will be made available in China exclusively through the Ray-Ban Taobao Mall Store until July of this year. The online store will also offer Ray-Ban’s Asian Fit and Asian Design styles, which are tailored to better suit Asian facial characteristics and tastes.
Ray-Ban joins the ranks of major brands such as Gap, UNIQLO, adidas, Levi’s, Bestseller Fashion Group and Li Ning, who have all launched official online retail storefronts on Taobao Mall.
(Source: Taobao, Luxottica Group S.p.A. )