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LightInTheBox opens 1st North American fulfillment centre

Chinese online retailer LightInTheBox said on Wednesday that it officially opened its first self-operating North American fulfillment centre in Reno, Nevada on 28 January 2015.

Located adjacent to Reno-Tahoe International Airport, the facility will provide fulfillment and return services for orders across the United States and further all over North America.

LightInTheBox started the North American Fulfillment Centre project late 2014 in collaboration with the company’s technical team in Seattle, which helped with the preliminary site selection and renovation, and currently providing full dimension of technical and operational support on the company’s global order processing and inventory management. This effort is part of the company’s strategy of establishing leadership in global ecommerce fulfillment and logistic planning. The company opened its self-operating European fulfillment centre in early 2014.

"Last year we were very glad to see significant increase of customer satisfaction with the addition of our European fulfillment centre. After months of hard work, we were excited to deliver the very first package from our first self-operating global fulfillment centre in North America on 28 January. The facility will be increasingly responsible for shipping and return services in the United States, and more broadly, it represents the execution of an important component of our strategy of providing localized services globally, in order to improve logistical efficiency and enhance customer satisfaction," said Alan Guo, Chairman and CEO of LightInTheBox.