Retail in Asia


Eres opens first Hong Kong store

Eres Swimwear opening store Hong Kong Fashion News - Retail In Asia

High-end women’s swimwear and underwear brand Eres has opened in Hong Kong, the first official Eres store in Asia.

Located in the Harbour City Shopping Mall in Tsim Sha Tsui, the French retailer has brought all its current swimsuits, bikinis and lingerie collections to the shopping hub city and will follow the aesthetic of other Eres boutiques across the globe.

Part of the prestigious Chanel group since 1997, Eres was founded by Irene Leroux in 1968 as a swimwear label. In 1998, Chanel expanded the brand into lingerie and in 2011, the French brand started opening across the globe, opening stores in Las Vegas, Toronto, Antwerp, Kiev, Saint Bart’s and Sao Paulo.

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In 2013, it ventured into Amsterdam, Moscow, Athens and Connecticut, and opened its first German store in Hamburg in 2014.  In the same year it was scooped up by luxury e-tail giant Net-a-Porter.

Eres Hong Kong Store Openong Fashion Swimwear Campaign - Retail In Asia

Before Hong Kong, the last Eres store was opened in Houston last year, with more U.S. openings in 2017. In Asia, Eres has a Singapore shop inside the Four Seasons Hotel on Orchard Boulevard and a concession in Japan inside the Isetan department store.

The brand also recently created a capsule swim collection inspired by Ursula Andress, the Swiss actress who played the first Bond girl.

Eres Hong Kong is located at 260A, Ocean Centre in Tsim Sha Tsui’s Harbour City complex.