Lagardère Travel Retail has partnered with American luxury brand Tory Burch to unveil a new ‘Mercer concept’ boutique at Singapore Changi Airport Terminal 1.
The store, which spans over 1,000 square feet, features the brand’s hallmark elements of brass, oak and rattan, reinterpreted in this latest concept.
SEE ALSO: Cartier to mount ‘Trinity 100’ pop-up in Singapore
The inspiration for the Mercer concept originates from the multilevel Tory Burch flagship store at 151 Mercer Street in New York City’s SoHo neighbourhood, opened in 2021.
The location holds strong significance for Tory Burch, as it is where she first moved to Manhattan post-graduation, and her first Tory Burch boutique is located close by.
In celebration of the opening, Lagardère Travel Retail and Tory Burch are offering two bags that can only be found at this location: the T Monogram Patent Embossed Bucket Bag and T Monogram Patent Embossed Petite Barrel Bag in light peach.
Lagardère Travel Retail Singapore CEO Ann Pang said: “The launch of the Mercer concept boutique is a testament to the enduring success of our alliance with Tory Burch and our dedication to elevating the travel retail experience.
“Our exclusive collaboration underscores the depth of our relationship and shared values of luxury, innovation and excellence. As we commemorate our long-standing partnership, we are thrilled to embark on this exciting journey of expansion within Singapore, introducing the timeless allure of Tory Burch to a wider audience.”
Pang added: “The unveiling of the latest Tory Burch boutique and Mercer concept comes as part of the rejuvenation and refinement of Changi Airport Terminal 1 West, aimed at providing travellers with an enhanced and immersive retail experience. The opening of Tory Burch adds another dimension of sophistication and luxury to this endeavour, contributing to the elevation of the entire area.”
Tory Burch president, Asia Pacific, Thibault Villet said: “The Mercer concept boutique is more than just a retail store; it is a reflection of Tory Burch’s commitment to craftsmanship, innovation, and above all, our customers. Every detail has been crafted with the traveller in mind, inviting them to experience the essence of Tory Burch.
“The decision to partner with Lagardère Travel Retail was a natural one for us. Their global presence and expertise in the Singapore and APAC market align with our vision of expanding our reach and offering our products to discerning travellers worldwide. Lagardère Travel Retail’s reputation for excellence, coupled with their deep understanding of the local market, made them the ideal partner for us as we venture into this new chapter of growth.”
SEE ALSO: Singapore named the costliest city to live in for luxury dwellers
Lagardère Travel Retail said the construction of the boutique underscores its commitment to sustainability. Green label & FSC-certified materials and low VOC supplies were selected, while energy-efficient features were integrated to minimise environmental impact and to reduce the boutique’s carbon footprint.
Following the opening in Terminal 1, Lagardère Travel Retail and Tory Burch will expand on the partnership for a further opening at Changi Terminal 2 later in 2024.
(Source: The Moodie Davitt Report)