Retail in Asia

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Kering Eyewear and Chloé launch eyewear collection

Kering Eyewear x Chloé

After announcing their global partnership in June, Kering Eyewear and Chloé introduce the new Chloé Spring Summer 2021 eyewear collection, comprising a dynamic range of women’s sunglasses.

SEE ALSO : Chloé partners with Kering Eyewear for Chloé Eyewear

This first release marks the beginning of an exclusive collaboration that aims to strengthen and expand Chloé standing in the luxury eyewear segment through Kering Eyewear’s strategy and distinguished approach to the industry.

Chloé was founded in 1952 by Gaby Aghion who believed in giving women the freedom to dare to be themselves. Today, Chloé continues to stand for six enduring values: femininity, free-spiritedness, modernity, effortlessness, sisterhood and grace.

Each frame within the new collection has been developed under the creative direction of Natacha Ramsay-Levi as a full expression of these values. The Brand’s fascination for artisanal craftsmanship continues to inspire graceful combinations of polished materials and elemental details.

SEE ALSO : Kering Eyewear and dunhill launch new collection together

Unveiled on 1st October at the Chloé runway show during Paris Fashion Week, this next chapter includes new, unexpected shapes with intricate embellishments that capture the maison’s unique balance between effortless femininity and contemporary flair.