Following the opening of its first Hong Kong store at Pacific Place, French outerwear brand K-Way opens its second concept store at K11 Art Mall in partnership with Bluebell Group.
SEE ALSO: K-Way unveils first Hong Kong store at Pacific Place
Inspired by the brand’s ethos, the new store features characteristically modern interiors with sleek lines and minimalist spaces to allow the product collections to stand out.
Created in Paris in 1965, K-Way was conceived by retailer Léon-Claude Duhamel to offer versatile waterproof pieces suitable rain or shine. Among the brand’s signature pieces is the three-colour tape windbreaker.
In addition to the classic collection, the new K-Way store also features exclusive lines such as the L Áction and the spring/summer 2023 Hiking collections.
SEE ALSO: Here’s how Hong Kong retailers can bounce back and prepare for Greater Bay Area shoppers
The L Áction line includes a range of lifestyle products, including exercise tops, leggings, and more, while the hiking collection includes apparel designed to withstand the elements and offer comfort on outdoor adventures.
Retail in Asia is part of the Bluebell Group.