French athleisure brand K-Way has opened its first Hong Kong store at Pacific Place, marking a new chapter for the European brand in Asia by entering one of Hong Kong’s premier lifestyle and contemporary luxury hubs.
Offering women’s, men’s and kid’s apparel, the new store retails a selected range of outerwear, sportswear, bags and accessories, including items from its timeless label Le Vrai, such as the unisex windbreaker, and its innovative and luxurious label R&D, for local shoppers to discover.
Located on level 1 of the shopping mall, Level 1, the 1,310-square foot store features a multicolor neon light window installation, under a ceiling that carries the brand’s 3-color (yellow, orange and blue) tape on the zipper of the Le Vrai label, adding a digital screen showcasing the latest collections in motion. A contemporary wooden vinyl flooring forms a neutral palette for the base of the store, making the collection colourways pop
To celebrate the new store opening, customers can now enjoy 5 percent off upon any purchase upon registration as a new member in store and online..