Retail in Asia


Jimmy Choo-themed cafe debuts in Seoul

Jimmy Choo’s Choo Cafe, first launched in partnership with Harrods Department Store in London last summer, is a conceptual cafe and pop-up store. From 28 October to 31 December 2022, Choo Café and its store will be open in Seoul, South Korea following its success in London.

SEE ALSO: China lockdowns affect Jimmy Choo; Versace Q1 profits

Cheongdam-dong, a trendy and upscale street lined with luxury brands, will host the striking pink cafe. The interior of Choo Café is an extravagant pink overload, reminiscent of the new Jimmy Choo Varenne Avenue collection. The sculptural furniture and clean lines evoke the new fashion house’s signature style.

Source: Jimmy Choo
Source: Jimmy Choo

Choo Café offers a specially curated dessert menu and various drinks in collaboration with Justin Lee’s ‘JL Dessert Bar’, a famous Korean patisserie. These indulgent treats will be served on pink Jimmy Choo tablecloths.

SEE ALSO: Jimmy Choo collaborates with Timberland for a limited-edition collection

The entire Jimmy Choo Avenue line will also be on display at the café, it is the only space where you can see the entire ‘Avenue’ line in Korea.