Rakuten, Japan’s biggest online retailer by sales has imposed a policy to require employees to speak and correspond with one another in English by 2012.
The company, which has made recent acquisitions in the US and Europe, says the English-only policy is crucial to its goal of becoming a global company. It says it needed a common language to communicate with its new operations, and English, as the chief language of international business, was the obvious choice. It expects the change, among other things, to help it hire and retain talented non-Japanese workers.
Rakuten isn’t the only Japanese company to have embraced English. It is widely used at some multinationals, including Sony Corp. and Nissan Motor Co., which both have non-Japanese CEOs. Fast Retailing Co., which operates Uniqlo, Japan’s largest clothing chain, with stores in New York, London, Paris and Beijing, recently said it plans to hold meetings in English by 2012 if they include non-Japanese participants.
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(Source: The Wall Street Journal Online)