Retail in Asia


What to expect from 2022 MarketingPulse & eTailingPulse: A glimpse into the event

Asia’s premier marketing and e-tailing conferences are back! Scheduled for 16th to 17th March 2022, MarketingPulse and eTailingPulse will be jointly held for the first time, offering Asia’s marketers, agencies and e-commerce experts a comprehensive knowledge exchange and partnership building platform. The 2-in-1 event organised by the Hong Kong Trade Development Council will gather an exciting line-up of speakers from global brands.

This year, MarketingPulse and eTailingPulse bring you the latest trends and insights for the industry across four topics: Digital Transformation and Innovation, Brand Purpose and Sustainability, Metaverse and NFTs Marketing, as well as Social commerce, Digital marketing & eTailing workshops.

Brand marketers should stay one step ahead in innovativeness, leveraging data analytics and digitising the customer experience across all touchpoints and channels. At MarketingPulse, industry experts will share thoughts on how to use technologies to transform customer experience and the business.

Amongst the over 40 expert speakers line up, one should not miss the digital transformation & innovation related topics, with speakers from global consumer brands, including Barry Thomas, former Head of Global Customer Marketing & Future of Commerce of Coca-Cola who will share his vision of the future of commerce. Hailed as an eCommerce pioneer, he will discuss the future trends of commerce and examine the new direction of the intertwined commerce and marketing landscape amid a pivotal age of transformation and disruption.

Tina Chao, Chief Marketing & Digital Customer Experience Officer at McDonald’s Hong Kong will share experiences and tips on mastering the art of communicating with today’s customers through innovative campaigns and digital touchpoints.

Kathy Varol, who was the Purpose Strategy Expert, Head of Global Purpose Strategy at Adidas will explain how her ‘Brand Purpose Model’ strategy for household names like adidas achieves breakthrough results by engaging consumers, galvanising thriving work cultures and ultimately driving innovation, growth and profit “with purpose”.

Innovation and analytics expert Zak Manion, Head of Innovations, APAC, ABInBev (Budweiser) will also share on levering digital technologies to accelerate innovation, and customer experience.

Retailers eyeing for building stronger ties with tech savvy Mainland Chinese customers might be interested to hear from Takumi Kato, Glico’s China Chief, who will also reveal how Japan’s most famous confectioner leverages campaigns, data insights and e-commerce to continue engaging the mainland China market with iconic snacks like Pocky, PRETZ and Pejoy and innovative new products.

Other speakers include, Sébastien Borget, COO and Co-Founder of The Sandbox, Dione Song, CEO at Love,Bonito, Asher Rapkin, Director, Global Business Marketing – Facebook app and Emerging Platforms at Meta, Kenny Sham, Head of Marketing (Hong Kong, Taiwan and Macau) at The LEGO Group, and more.

Register here now! 55% Off special discount exclusive for Retail in Asia Readers when entering the discount code: MPR04G5P

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