Retail in Asia


What to expect from MarketingPulse & eTailingPulse 2023: A glimpse of the event

The HKTDC MarketingPulse and eTailingPulse 2023 will take place on 15 March 2023 in Hong Kong Convention and Exhibition Centre (HKCEC), offering Asia’s marketers, agencies and e-commerce experts a comprehensive knowledge exchange and partnership building platform.

Marketers and etailers should stay ahead of the competition with innovative tactics, leveraging data analytics and digitalising customer experience. At the 2-in-1 conference, industry experts will share viewpoints and first-hand experience on how technology can transform customer experience and business.

Amongst the heavyweight speakers line up, readers in the FMCG/ F&B industry should not miss the innovative topics, with speakers from global consumer brands, including Silvia Garcia, Former President of Happiness Institute & Director of Global Marketing , Coca-Cola, and Founder & CEO, Feel Logic and Happiest Place to Work on the concept of the Art and Science of Happiness & Marketing. As a TEDx speaker, she will discuss the importance of emotional wellbeing of employees in the current work culture.

Mauro Porcini, SVP & Global Chief Design Officer at PepsiCo will share experiences on designing the products of today and dreaming the products of tomorrow, leveraging design as a key enabler for personalisation, brand expression and customer engagement .

PR and marketing maven, Carmen Chiu, Regional Managing Director, Asia Pacific at Fortnum & Mason will share what it takes to revitalise a brand with deep rooted history.

Whereas on the retail side, readers might be interested  in hearing from Moritz von der Linden, Global Chief Digital Marketing Officer at Mars Inc (2020-2022) and Managing Partner at VDL Ventures, in which he would discuss the importance of leveraging digital technologies and data driven marketing to accelerate customer experience and innovation.

Last but not least, Arnault Castel, Founder of kapok will also reveal his take on the future of retail and the brand’s O2O transformation journey.

Register here now! 65% off special discount exclusive for Retail in Asia Readers by entering the discount code: MPR05L3P

More information: 

The Hong Kong Trade Development Council presents the HKTDC Pulse series of three concurrent conferences – MarketingPulse, eTailingPulse and EntertainmentPulse, to be held during the third week of March 2023. These three concurrent events are designed to converge business executives from across the marketing, entertainment and e-commerce sectors to network, collaborate and create.