Starbucks expanded its digital ecosystem with the launch of its mobile app in Japan, which introduced mobile payment and eGifting to the company’s fourth largest market.
With the app, customers can pay for their in-store purchases at more than 1,100 stores across the market simply by scanning a bar code linked to their registered Starbucks card.
The app also provides customers with information on the latest products, redeem special offers and send eGifts in a few easy steps.
Starbucks has a rapidly expanding portfolio of digital innovations across the Asia-Pacific region, including the opening of its first online store on Tmall in China in December 2015, which connects the online Chinese customers with the Starbucks in-store experience.
In 2014, Starbucks also introduced the first mobile ordering service of its kind in the industry with Siren Order in Korea, an app which allows customers to order and pay with their mobile device.
This was followed by the launch of the first Starbucks app on a wearable device in Asia, which allows customers in Korea to track their My Starbucks Rewards status and pay for Starbucks purchases directly from the wearable device.
(Source: Entreprise Innovation )