Retail in Asia

In Trends

Perfect Diary partners with JD Daojia

Perfect Diary

Dada Group, China’s local retail and delivery platform, announced that JD Daojia (JDDJ) and Perfect Diary, a colour cosmetics brand in China under Yatsen Holding Limited, have entered into a partnership to promote the digital transformation of physical stores and provide Chinese consumers with convenient one-hour shopping services of Chinese brand cosmetics products.

SEE ALSO : How to become a market leader in China?

In the partnership, Dada’s on-demand retail platform, JDDJ and Perfect Diary collaborate in products management, digital marketing, targeted user operations and order fulfilment optimisation with a comprehensive omni-channel retail solution.

When Chinese consumers order via the JDDJ platform, beauty products are delivered to them from the nearest Perfect Diary store by Dada’s delivery riders. As of now, more than 160 Perfect Diary stores have launched on JDDJ, covering hundreds of counties and cities in China.

Based on Dada’s partnership with JD, these Perfect Diary stores will be available on The three parties jointly strengthen Perfect Diary’s omni-channel strategy and create an innovative model of on-demand retail for cosmetics brands.

On 13th September, Perfect Diary officially released its new Autumn Collection and JDDJ was one of the first platforms open for sales.

SEE ALSO : JD Worldwide cooperates with Lagardère Travel Retail

The size of China’s beauty market is expected to exceed US$55.85 billion in 2021, according to a report by CBN Business Data Center. At present, over 3,400 beauty stores have launched on JDDJ. The platform has also established close partnerships with several trendy Chinese beauty brands, including THE COLORIST and WOW COLOUR, and global brands such as Watsons, Sephora, GIALEN and Innisfree, jointly bringing high-quality consumption experiences to consumers in China.