Retail in Asia

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K-beauty brand d’Alba strengthens retail reach in U.S. with QVC&HSN deal


K-beauty brand d’Alba has partnered with television shopping channel QVC&HSN in the United States, in a bid to strengthen its global presence in the coming year.

SEE ALSO : Sulwhasoo joins Sephora to expand market

This summer, the Italian-South Korean brand d’Alba will premiere its premium version of White Truffle First Spray Serum in the U.S., which will exclusively sold stateside via the QVC&HSN shopping network.

D’Alba’s White Truffle First Spray Serum has been known to sell-out on the Korean home shopping broadcast, with over 4.5 million bottles sold domestically already, and is the brand’s hero product, having already become an Amazon bestseller.

Compared with the original version, the premium version is infused with 11,000PPM white truffle, 75% damask rose water, and tocopherol, promoting high-antioxidant ingredients.

“As a beauty brand that proved its worth in the highly competitive K-beauty market, we will expand and strengthen our presence in the global market. In order to enter overseas markets efficiently, we plan to increase our distribution networks further after building our brands online presence to boost online sales and localizing our brand to meet overseas customers expectations,” said one of d’Alba’s overseas marketing team members, in a press release.

Ranked No.1 in the global K-beauty online skin care category, d’Alba enters the U.S. as the global demand for K-beauty products continues to witness growth.

According to a recent Allied Market Research report, the global K-beauty products industry generated $9.3 billion in 2018, with North America holding the second position in terms of revenue, after Asia-Pacific.

SEE ALSO : K-beauty expanding into new global markets

Looking forward, K-beauty is expected to reach $21.8 billion by 2026, registering a CAGR of 11.3% from 2019 to 2026.