Retail in Asia

In Trends

iPhone maker Hon Hai targets China electronics market

Hon Hai Precision Industry Co., the Taiwan company whose China factories produce many of the world’s most popular electronics products, including iPads and iPhones, is making a push to sell gadgets in China’s own fast-growing consumer market.

Starting later this year, Hon Hai plans to open at least 10 large electronics stores in the Shanghai area by the end of 2011, under a partnership initiated last year with German retailer Metro AG. Louis Woo, the senior Hon Hai executive in charge of the retail push, outlined the plans in an interview this week.

Hon Hai also intends to open 45-50 branches of Cybermart, a small retail chain it purchased a decade ago but which has seen little growth. Cybermart currently operates 34 stores in 20 Chinese cities.