Retail in Asia

In Trends

Amazon introduces Japanese Kindle Store

Amazon’s Kindle Paperwhite e-reader is coming to Japan, along with a brand new Kindle Store with the largest selection of books, Oricon best sellers in books, bunko, and manga, and over 50,000 Japanese-language titles.

Jeff Bezos, Amazon.com Founder and CEO said that after 12 years of selling print books on Amazon.co.jp, the company is finally offering its digital stock to anyone in Japan with a Kindle Paperwhite, Kindle Fire, Android phone, Android tablet, iPhone, or iPad.

The Kindle Paperwhite is a top-of-the-line Kindle with 62 percent more pixels and 25 percent higher contrast compared to the previous generation Kindle. It is ideal for light for reading in all lighting conditions and has up to 8 weeks of battery life.

Immediately available on pre-order, Amazon will begin shipping Kindle Paperwhite on 19 November.

Meanwhile, Amazon said the leading best seller selection in the Japanese Kindle Store includes popular book titles such as “Mitsukuni Den,” “Tsunagu,” and “Jinsei Ga Tokimeku Katazuke No Maho 2” and works from authors such as Arimasa Osawa with his entire “Shinjukuzame” series, and Yusuke Kishi with the special limited edition of his best-selling fiction “Shinsekai Yori” only available at Amazon, with a total of 68 exclusive titles.

Manga titles include the latest best seller series “Magi,” “Termae Romae,” and the world-famous “Neon Genesis Evangelion,” of which the latest volume 13 comes out on 2 November and is available for digital pre-order only at Amazon.

The 50,000 Japanese-language titles come from a wide range of publishers small and large, including Bungeishunju, Gentosha, Kadokawa, Kodansha, Shinchosha, Shogakukan and Shueisha, all of whom have worked with Amazon to make their titles available in the Kindle Store.