In Trends

6IXTY8IGHT reaches over 350 stores in Asia

6IXTY8IGHT

Asia-based fashion lingerie brand 6IXTY8IGHT continues to strive for business growth and market expansion online and offline, despite the pandemic impacts on retail industry.

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Launched in 2002, 6IXTY8IGHT is renowned for fun, youthful and casual outfits for Gen-Z and Millennials women at pocket-friendly prices. By end of June 2021, 6IXTY8IGHT store presence will reach 350 stores covering China and other key Asian markets such as Singapore, South Korea and Japan. The brand aims at expanding to approximately 400 stores by end of this year, and expects to reach 500 stores in 2022 to celebrate the brand’s 20th anniversary.

6IXTY8IGHT focuses on bringing a wide range of value-for-money lingerie, complementary sleepwear and everyday staples designed for Asian-women figures and make them available to more customers by providing them a seamless physical stores and e-commerce experience.

SEE ALSO : Zara expands into cosmetics

Apart from its self-operated online shops in 8 markets, the brand is one of T-Mall’s strategic partners in the lingerie category. Its presence on multiple marketplaces including Lazada, Shopee, Shinsegae are also part of the brand’s ambitious expansion strategy.

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