Tiffany & Co. has opened a brand new store in Perth, Australia.
Previously located on King Street, the new Tiffany & Co. boutique relocated to Perth’s Rain Square, following a significant redevelopment of the area Opening to the public on 4th March, the new store “represents the latest and greatest for Tiffany & Co. store design,” according to Tiffany’s Glen Schlehuber, vice president and managing director, Australia and New Zealand.
Less traditional than Tiffany’s previous stores, the new Perth boutique features an entrance that leads onto a large open space that allows shoppers to browse an open line of display cases, with access from all sides of the cabinet.
“This design brings a sense of playfulness such as a personalisation counter where clients will have a chance to incorporate custom engraving of initials, symbols, dates or names and a wall inspired by the famous Tiffany Blue Box,” added Schlehuber, in an interview with Vogue Australia.
New York glamour is still top of mind, however, with Tiffany’s signature blue, chrome and white splashed throughout. Outside, there is a glass wheat leaf-panelled facade, based on Tiffany’s New York City flagship, and wheat leaf designs woven into the custom carpets running throughout the store.
Artwork — including a large-scale portrait of brand founder, Charles Lewis Tiffany — punctuates the interior walls –complementing the diamond and high-end jewellery collections, including Tiffany T, Tiffany HardWear, Tiffany Victoria, as well as designs by Jean Schlumberger, Elsa Peretti and Paloma Picasso.
Tiffany’s is not the only international retailer to relocate from King Street to Rain Square in recent months, joining French luxury brand Louis Vuitton, which opened in the precinct in October.
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Owned by Charter Hall, the $200 million Rain Square development had entrusted commercial leasing company Metier to recruit the right mix of luxury retailers for the now-open precinct, according to local reports.