LACOSTE announces the opening of a new 80sqm duty-free store in Kota Kinabalu, Malaysia, proudly operated in partnership with Valiram.
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This new store is located in JESSELTON Down-Town Duty Free, which is adjacent to Main tourist Ferry terminal, and is over 3000sqm.
“We are thrilled to open this store in JESSELTON Down-Town Duty Free. This opening will allow us to further enhance our presence in Asia.” says Jean-Louis Delamarre – CEO Asia Pacific & Global Travel Retail.
Travel Retail, often referred to as the “6th continent”, offers a unique opportunity to connect with consumers and highlight the brand all over the world. LACOSTE is today one of the strongest players in the Travel Retail industry with more than 170 boutiques worldwide. LACOSTE reinforce the consumer experience, enhancing channel specific product offering and visual merchandising.
Looking to the future, LACOSTE continues to leverage the Travel Retail Channel strengthening or expanding in new geographical areas, developing new channels (on-line duty free and cruises) and new ways of connecting with consumers before, during and after their trips.
Since the very first polo was created in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children.
With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two LACOSTE items are sold every second in the world.
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As an international group gathering 10,000 women and men, LACOSTE offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2016, the brand garnered a turnover of more than 2 billion euros.