Three malls owned by SM Prime Holdings clinched three major awards during the 12th Annual Conference of Mall China International Symposium hosted by China Shopping Center Development Association (Mall China).
The SM City Xiamen/SM Lifestyle Center was awarded the Mall China Golden Mall Awards 2014 City Advancement Award, while SM City Chengdu Chenghua received the Mall China Golden Mall Awards 2014 Community Shopping Center Award. SM City Chongqing Yubei also won the Mall China Golden Mall Awards 2014 Regional Shopping Center Award.
Mall China cited SM Prime’s shopping malls for its “beyond-standard capabilities in infrastructure optimization, brand selection and distribution, attentive customer services, and innovative culture.”
"With the dramatic growth of the business and the challenges of rising e-commerce, we will stick to the SM philosophy of consistent endeavor on the brand, culture, service and innovation,” said Allan Brosas, AVP Operations of SM China.
He reiterated how important it is to ensure a good customer experience, and to put ourselves into the customers’ shoes and create a perfect shopping experience for them.
Established in 2002, Mall China is the first non-profit organization in Mainland China catering to China’s retail property sector. It is likewise the largest shopping center retail organization in China. It has 700 corporate members of investors, developers, operators, retailers and relevant service agencies.
Mall China established the Golden Mall Awards to promote the best malls and encourage enterprises which have made outstanding contributions to the development of the shopping mall industry. Golden Mall Awards recognize and evaluate recent opening or under-construction projects.
The SM Group through SM Prime Holdings Inc. (SM Prime) has shopping centers in Xiamen, Jinjiang, Chengdu, Suzhou, and Chongqing. The largest SM mall in China is under construction in Tianjin with a gross floor area of 540,000 square meters (sqm). Another mall, SM City Zibo, which spans 154, 900 sqm, is set to open this year.