Pizza Hut launched its first-ever, limited edition capsule collection, Pizza Hut Tastewear.
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Created in response to pizza lovers’ demand, the collection showcases Pizza take on streetwear items like track suits and slides with designs inspired by the iconic Pizza Hut red roof, checkered tablecloths and Tiffany-style lamps.
The Pizza Hut Tastewear collection marks the first of many Hut Shop™ drops offered exclusively through the new PizzaHutShop.com.
“We are so excited to give our biggest fans a chance to show off their pizza love through fun, trending streetwear-inspired pieces that are still classically Pizza Hut,” said Lindsay Morgan, Chief Marketing Officer, Pizza Hut.
“From the bejeweled pepperoni chain to the classic red cups, our team thoughtfully crafted the details to give fans nationwide a fresh way to show off their Pizza Hut love,” continued Morgan.
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Pizza Hut Tastewear marks the latest iteration of Pizza Hut’s newly launched Newstalgia campaign, which brings to life iconic elements people love most about the brand in modern and relevant ways.
The entire collection is inspired by the outfits worn by the face of the campaign, actor and comedian Craig Robinson, throughout the campaign’s spots that feature classic features of Pizza Hut’s original dine in restaurants, like the tabletop arcade games and Tiffany-style lamps.