On 15th April, JD Worldwide, JD’s platform for imported products, celebrated its 7th anniversary. To mark this milestone, the e-commerce platform organised a week-long promotional event. The company reported that the sales volume of nearly 100 product categories and over 300 brands had more than doubled compared to last year.
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On the anniversary day, the sales of JD Imported Supermarket went up 275 percent year on year. CNSC Member Store, a mini-program of China National Service Corporation (CNSC) for duty-free products, achieved a tenfold sales growth compared to March 2022.
Meanwhile, the value of transactions surged by 100 percent compared with March in JD Worldwide’s livestream studio on Douyin. Supermodel Liu Wen, who is the brand ambassador of JD Worldwide, and Chinese singer Qi Wei, participated in the livestream promotion.
JD’s cross-border surrogate shopping business saw a 318 percent year-on-year increase in turnover throughout the day on 15th April.
Sales of imported baby products also saw prominent growth, with the category of diapers up 156 percent year-on-year. Brands of infant formula such as Aptamil, Nestle and A2 were most popular.
Another significant growth category was imported liquor. According to JD’s data, its sales increased 367 percent on 15th April, with Rémy Martin, Martell and Hennessy ranking Top three in the most popular imported liquor brands.
Established in April 2015, JD Worldwide offers nearly 20,000 brands and over 10 million SKUs (stock keeping units), covering categories including maternal and baby, fashion, beauty, electronics, food, health supplements and more.