Retail in Asia

Featured names new CEO


Chinese tech giant,, announced on 7th April the appointment of  Lei Xu as the CEO of the Company succeeding Richard Liu. He will also join the Company’s board of directors as an Executive Director. All these appointments are effective immediately. Richard Liu will remain as the Chairman of the Board.

SEE ALSO: Pandora appoints new General Manager China

Lei Xu has been with for over a decade. In his most recent role as President of, he was in charge of the operation and collaborative development of various business units of the Company. Prior to that, he held various senior roles in the Company, including CEO of JD Retail, Chief Marketing Officer of, Head of JD Wireless and Head of marketing department. Currently, he serves as a Director of Dada and ATRenew.

“I believe that JD has built a strong footing in the industry with sound management structure and a large number of excellent business leaders,” said Richard Liu, Chairman of “Lei is highly regarded both inside and outside the company, and has been instrumental to driving JD’s consistent stellar business performance and formulating strategic decisions. I’ll devote more of my time to JD’s long-term strategies and future drivers as we continue to work on the most challenging yet valuable things.”

SEE ALSO: Canada Goose names new president

“It’s an incredible honor and privilege to assume the role of CEO of and lead such talented and dedicated management and employees. In the past 19 years, Richard has established and upheld JD’s strategic positioning as a supply chain-based technology and service provider and the principle of ‘doing business the right way’, setting a strong foundation for our future endeavors. I believe Richard has built the most precious assets for JD. I share his business philosophy and commitment, and will continue to create value to our users, business partners and the society. Together with the leadership team, I will further build on that and drive high-quality and sustainable growth of the company going forward,” said Lei Xu.