Retail in Asia


Dior to show women’s Fall 22 collection in South Korea

French luxury maison Christian Dior will host its next runway show in South Korea, with a slated fashion event in Seoul on 30th April.

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Taking place at the Ewha Womans University, Dior will present its upcoming Fall 2022 collection in the Korean capital, under the design lead of its creative director, Maria Grazia Chiuri.

Shining light on its choice of venue, the Parisian company has selected six Ewha Womans University students through ‘Women@Dior’, a year-long global mentoring program for women.

In describing the program, Dior said the Ewha Womans University “pursues the same vision as the house, to work hand in hand in preserving shared values, to inspire and nurture our future leaders, empowering women to promote gender equality in the community and to create a sustainable society for all,” according a press release. 

“This year, the house is forging new powerful ties with the Republic of Korea,” said Pietro Beccari, chairman and CEO of Christian Dior Couture. 

“From our partnership with Ewha Womans University – as part of our Women@Dior program highlighting transmission, education and sisterhood – to the Dior Fall 2022 show in Seoul, we are more committed than ever to celebrating creative dialogues and cultural plurality.”

The Seoul show news and education partnership comes as the French luxury brand continues to gain ground in the South Korean market. The company recently opened a flagship store in Seongsu-dong, one of the trendiest neighbourhoods in Seoul — its first store opening in the region in 16 years — in addition to naming K-pop’s Jisoo, from girl-band Blackpink, as its brand ambassador last year.

For 2020, Christian Dior Couture Korea Co., the South Korean branch of Christian Dior, reported 328.5 billion won in sales and 77.7 billion won in net income, up by 75.8 percent and 253.4 percent, respectively, according to data released by Korea’s Financial Supervisory Service, as reported by KoreaBizwire.

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Likewise, Dior Korea’s operating profits of 104.7 billion won ($93.6 million) in 2020 were 2.4 times larger than the previous year, the reporter added.