Apple will open Apple Myeongdong, a new retail store located in the center of Seoul’s vibrant and bustling shopping district, on 9th April. Serving as Apple’s largest store in South Korea, this new space will invite customers to discover Apple’s latest products, receive support from Apple Specialists, and participate in educational Today at Apple sessions.
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“We are thrilled to deepen our relationship with our Korean customers with the opening of this special store in Myeongdong,” said Deirdre O’Brien, Apple’s Senior Vice President of Retail + People. “Our incredible retail team is ready to welcome the local community, and we invite everyone to find endless inspiration as they explore Apple’s innovative products and services.”
Apple Myeongdong will serve as a stage for established and new Korean artists, who will lead unique Today at Apple sessions celebrating contemporary Korean culture. The store will debut Apple’s first-ever K-pop Today at Apple Remix session featuring K-pop supergroup SEVENTEEN. The new session, set to launch in other Apple stores across Asia, will spotlight the band’s soon-to-be-released single, “Darl+ing”, arriving ahead of their full-length album that will debut in May. Attendees will discover more about the group’s creative process, and deconstruct the new track using iPad and GarageBand. Apple is also collaborating with other artists for other Today at Apple sessions celebrating Korean creativity in all forms (art, photo, drama, etc).
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The expansive two-level store is positioned at the base of an all-new tower in the center of the city, occupying the full width of the block and creating a grand street frontage. Offering visitors a small haven from the hustle of the busy street, landscaped pocket gardens flank both corners of the store, and include commissioned sculptures created by Korean artists Jaehyo Lee and VAKKI. The greenery flows into the space, with a shaded grove of trees lining the storefront. Apple Myeongdong also features the first installation of a horizontally supported double-height glass façade.